The SMASHING research project proposes to offer answers to issues related to the effects of social media on organizational innovation capabilities. The applicants intend to adopt a dual and yet complementary perspective: One the one hand, drawing on social capital theory they intend to explore the nature of social ties generated and maintained through social media. On the other hand they focus their attention on the employee user and the forms of use of social media, and how these aspects may impact on the capability of firms to innovate and their policies towards innovation. The proposal outlines a mixed methods design: multiple case studies where data gathering will focus on in-depth interviews in selected companies that work with social media, and in addition, the research design covers social network analysis of online interactions. In the positioning of the proposal, the applicants draw on literature that investigates social media as leveraging exchange, motivation for using social media, users and use of social media in innovation, and exchange behaviour facilitated by social media and its relationship to organizational innovation.