The FNR’s communication campaign ‘letzSCIENCE’ is shortlisted at the 2021 European Excellence Awards. The campaign centres around the letzSCIENCE AR app – a free app 100% made in Luxembourg, through which the beauty of science can be discovered in augmented reality. The campaign and app were developed with the goal to raise awareness of FNR-supported research.
letzSCIENCE is shortlisted in the 2021 European Excellence Awards – Europe’s leading PR Awards – category ‘Science & Education’. Winners will be announced on 10 December 2021.
Head to your app store and get the free letzSCIENCE AR app now!
Direct link for iOS: https://bit.ly/letzSCIENCEiOS
Direct link for Android: https://bit.ly/letzSCIENCE_android
The app is available in EN; DE & FR.
The FNR wants to raise awareness of research in Luxembourg, much of which is funded by the FNR. To reach people in Luxembourg in a new, innovative way, we decided to combine augmented reality with the beauty of science.
We chose three striking images that make one think: ‘what the hell is that?’. As we teamed up with some talented creative professionals in Luxembourg, an idea for a new type of campaign blending science communication and augmented reality grew beyond a concept into the letzSCIENCE campaign.
The first edition of letzSCIENCE took place in August 2020. For the first edition, we wanted to test our concept and see how people in Luxembourg would respond to science in augmented reality. It was too soon for an App, therefore we used a ‘Web AR’. As Web AR runs over the browser, we were very limited in what we could include in our AR experiences.
The first edition was a success, so in 2021 letzSCIENCE returned with bigger and more immersive AR experiences! This is only possible in the form of an app, where the AR possibilities are almost endless.
letzSCIENCE will continue and over time we will build up a beautiful library of immersive augmented reality experiences that provide a glimpse of the important topics researchers in Luxembourg are working on, with FNR support.
Discover more on letzscience.lu
App development: Virtual Rangers
Graphic design: StudioPolenta
letzSCIENCE.lu website: Cropmark